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According to recent reports the new way to get your clients more loyal and coming back for more is to have your office scented by perfumes. Whilst most communication between advertisers and consumers is either visual or audible, some retailers are looking to scent marketing to reel in their customers. On the high street we are confronted by so many stores it is overwhelming. (more…)

There are more fragrances around to day than there have ever been before. Some vintage, some brand new, some that make a statement, and some that are gentle hints. Perfume fragrances are sourced from every continent on earth but the biggest markets tend to be in the west.The more fashion centred and traditionally wealthier western world makes up most of the market sales, but may not be the chase for too long. (more…)