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It’s supposed to be women who take ages over the way they look, spending hours in the bathroom over their various beauty routines and using hundreds of different moisturisers, creams and hair products every day. There was a time many men would have laughed at this, claimed that all you needed was a bit of soap and some deodorant and you were ready for the day and any man admitting to having more of a beauty routine than having a shave in the morning would be called ’such a girl’ by his mates. But a new trend is emerging for men who care openly about their appearance as much as any girl, men who buy all sorts of beauty products and spend a lot of time and effort on skin care, and trying to achieve the perfectly coiffured hairdo. (more…)

Yes its a stereotype but isnt it supposed to be women who spend hours on their appearance? Beauty products, face masks, spa treatments and waxing are all things that we usually associate with being girly. But a new and different trend is emerging for men who like to indulge themselves in these little luxuries and spend just as much time on their beauty routines. (more…)