The function of a logo, no matter what sector it is intended for, is to create an impression to anyone who is thinking of doing business with the company.The logo is the very heart of your company’s corporate identity and one of the key ways that you establish yourself as unique in the business world.Logos are often indistinguishable from the concept of branding and brand values and often logos can represent the entire brand image in themselves, without any extra or supporting information or material.The UK logo designer must remember that, although the job of a logo is to mark your business and brand out as unique, that expression should not be overly complex as it’s equally important your logo is easily identifiable.
Generally speaking, there are four types of company logo design to consider:Textual logos are devices that use text, i.e. easy to recognise word and letterforms that may be slightly modified, but are still recognisable as text and letterforms, in a logo format. (more…)