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The function of a logo, no matter what sector it is intended for, is to create an impression to anyone who is thinking of doing business with the company.The logo is the very heart of your company’s corporate identity and one of the key ways that you establish yourself as unique in the business world.Logos are often indistinguishable from the concept of branding and brand values and often logos can represent the entire brand image in themselves, without any extra or supporting information or material.The UK logo designer must remember that, although the job of a logo is to mark your business and brand out as unique, that expression should not be overly complex as it’s equally important your logo is easily identifiable.

Generally speaking, there are four types of company logo design to consider:Textual logos are devices that use text, i.e. easy to recognise word and letterforms that may be slightly modified, but are still recognisable as text and letterforms, in a logo format. (more…)

The big company logos out there have their own history so I thought it would be good to go over just some of the best ones.

Burger King

are easily one of the busiest and biggest places to eat in the world serving millions of people day in and day out. The first logo that BK had was in 1969 and it featured two burger buns with Burger King in big red letters in the middle of the buns. (more…)