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High street retailers have relied on the Christmas period for a large portion of their yearly revenue ever since commercialism got its hands on the Christian celebration. The same can also be said for those businesses trading online, and this year sees the highest level of competition ever among websites in terms of visibility and sales. But which websites stand the greatest chance of turning a healthy product this Xmas?

Supermarket Websites. Recent reports have shown that supermarket websites have gained a further 25% of the toys and games market this year, following the collapse of smaller retailers both on the high street and online. Many experts have warned that these ’super-sites’ will eventually completely monopolise the markets as they eat up and put out of business the smaller independent sites. However, you cannot fault their business model and they are set to do very well this year.

Affiliates. As the number of online retailers has increased over the last decade, so has the prevalence of online affiliate sites. These sites tend to advertise the products of larger successful internet sites such as IWOOT, and the larger sites then pay the affiliates commission on each lead they receive. As these affiliate sites are often owned by skilled internet marketers, they frequently get large traffic numbers and can therefore make large profits themselves, especially over busy holiday periods.

Specialised Sites. Whilst the large supermarket sites will certainly be grossing more than ever this year, more niche sites will also do well as customer loyalty and specialised product shopping is more important online these days. Sites such as I Want One of Those, who sell gadgets and boys toys, will do very well this year as they have a loyal following of customers and can offer more specialised items that the bigger sites simply cannot.