Just How Fashion Has Changed To Survive The Global Recession
With businesses going under everywhere in the recession, how has the fashion world held up? Some designers have been using high grade materials that have a huge price tag, are attempting to use cheaper materials to achieve the same result. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Where there was money used to solve a problem before is now being solved with creative solutions, which gives them some inspired works. The designers that tapped into the spirit of the times and choose alternative means to the catwalk to demonstrate their lines. Many designers are having one to one meetings with fashion editiors and buyers or throwing smaller functions to display their collections to demonstrate them, getting rid of the unnecessary extravagance. Some designers have gone one of two ways, either tailor their designs to the rich, who are uneffected by the credit crunch or have chosen to target the general public with simpler looking designs and a smaller price tag.
Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Shoppers have begun to think about what they buy, and are purchasing high end clothing without the high end price tag. The retail chain reported a double digit sales growth in the run up to christmas while seeing sales and profit increase while reducing its debt.
The demand in America and Europe was dropped, in the Middle East demand has risen. So focus has began moving to the Middle East as designers focus more on that market and try to gain back some of the revenue thats disapeared from America and Europe.
So it appears that while people arent spending as much on fashion as they once did, they seem to still be spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. Designers are welcoming the challenge of the recession and letting it inspire them, rather than letting it have a negative imapct.
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