Article Marketing
Article marketing is becoming essential to SEO experts to ensure their websites rise to the top of Google. This is the best way to gain inbound links and brand yourself as an authority in your industry.
Tips
Link Building The top reason to use article marketing is creating link popularity. When you provide quality content, there are numerous websites that want to add your work to your site. Why does this matter? This creates many links back to your main website. Inbound links increase page rank and your position in the serps. This is what SEO is all about. Make sure your links are inserted properly.
Write interesting content Writing an article that no one wants does not help your cause. Many people write bad articles just to try trick a free article directory. Some low quality services will accept these articles but there is virtually no chance of the content being picked up by other websites. The total benefit of your work is one inbound link and one article that you hope your customers won’t see. Always take the extra time to make sure your article is well written and interesting.
Content This is often the most difficult part of article marketing. The #1 rule is to add value to the article directory. If you do this, you’re guaranteed to help yourself. The more hits your article receives, the better your chances are to have the content picked up by other sites and blogs. There are many ways to go:
Solve a problem When you see a problem, write about it. What was the problem? How did you solve it? How did you find the info? The Internet has many problems to write about!
Share the Wealth There is one thing all experts have in common, they know their industry. How to articles are an excellent way to share your knowledge. These types of articles are easy to write and people love to link to them.
Lists People love these! The topic can be anything about your industry. For example Top 10 benefits of X, Top 10 reasons to X, Etc¦ There are endless possibilities and using a bulleted list is one of the quickest and easiest ways to produce content.
Tell a story While this is harder to write, it is the most effective. However, a story about how a product, service or industry can help the reader is very powerful. Never write about yourself, nobody cares about you. Find a problem the user is having and solve it.
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