The Powerful Laws of Persuasion
A German study demonsrated how blode women performed IQ tests more slowly after they’d read jokes that reinforced the message that blondes are less bright. The study of 80 women with various hair colors appeared to demonstrate how the suggestion (inaccurately) that blonde women are not as smart as others impacted the confidence of the blonde participants.
We humans are highly suggestible creatures. Humans are great at thinking and reasoning but using our brains in this way uses valuable energy. So if we can take a short cut by following a prompt provided by someone else we will. Human psychology underpins an understanding of persuasion techniques.
Successful sales people use and exploit persuasion techniques all the time. When shopping for clothes you’re likely to encounter the sales person who will tell you how great you look in something, even if you don’t. It’s only when you get home and reflect on your purchase that you realize that you were persuaded to part with your cash by the flattery of the sales person.
Persuasion techniques that are commonly used include using someones name in a familiar and friendly way. You’ll have probably encountered this yourself, perhaps from telephone sales executive, who suddenly becomes your new best friend when they have your Christian name.
Another common persuasion technique is to use the same words and style of language as the person you are trying to persuade. Adopting the same accent and using the same vocabulary is a common persuasion technique.
Another technique used in persuasion is to always use very positive language and motivating, encouraging words. Our subconscious is easily influenced by these suggestion techniques.
Some knowledge of persuasion techniques can be useful to everybody. These techniques can be very useful to parents. Techniques like these can be effectively used in the workplace.
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